Music Marketing Blog Post #2

Our research process began with researching the pop genre and famous artists in that genre. One of the artists we researched was Dua Lipa. We found that she gained her popularity through Tik Tok. Her song “Don’t Start Now,” gained popularity when it became a sound that creators can create dances to. As more and more creators made videos, the song’s popularity increased. Dua Lipa was successful in her marketing because she choose social media which caters to the younger generations. Her target audience is teens and yo9ung adults, which are the primary uses of social media. 

We began our research for the actual video by thinking of a theme and a target audience for our presentation. Our target audience was teens and young adults. Since our song is "Send My Love," we agreed that the theme should be love and the music video. We also agreed that the logo will be based on a love letter. We researched different websites that artists have and used that as an example for our marketing website. We then created a website and a logo that reflects our ideas. Then we made social media accounts such as Instagram and Twitter that we linked on the website. Since social media is extremely popular, we decided to focus our marketing there because it will reach our target audience the most. We also created merchandise such as t-shirts and hats that we made a page for on the website. We then brainstormed for our music video and wrote our ideas down in a Google Doc (see below). We decided that we want the video to be about a woman who writes a love letter to someone who she no longer feels that she needs. We agreed that I will be the singer in the video and we also decided what I will wear and what props we need. One of our group members will bring a projector when we should so we can create the effect of words projected on a girl as seen below. 

For the actual presentation of the music video, we filmed in two different locations. First, we filmed at Town Center and then we filmed at a group member’s house. In Town Center, we filmed the artist writing a love letter, sitting inside of Starbucks (with their approval). We then filmed the actor walking out and going to her car. We then filmed at a group member’s house so that way we could film the words being projected on the wall. 

As a whole, I learned a lot from this project. I learned that it takes many different clips and shots to make a successful production. This will help me with my portfolio project because it taught me that I have to have many different ways to get the points across. There has to be different shots, angles and camera movements so the viewer is interested in the piece.